Our story
We are a tech company with a strong focus on customer experience and customer care. Our main service is guiding people through the world of Legal Entity Identifiers (LEIs). We have been helping legal entities apply for new LEI codes or transfer and renew existing LEI codes since early 2018.
Our goal is to make the LEI registration process simple, automated, fast and affordable. We offer localised, 7 days a week customer service in 35 countries and support over 200 legal jurisdictions. We will assist you with every question and through every step of the process.

Business
The unified goal of our business development team is to continuously improve service experience for our customers.
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Toomas Pavelson
Co-Founder / CEO
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Timo Vikson
Co-Founder / CIO
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Taimar Pärtel
CDO
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Gregori Tartes
Partnership Manager
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Killu Aavik
HR
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Riina Maltsaar
Chief Accountant
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Sten Konsberg
CFO
Operations
Ensuring all systems run smoothly on the operational side, and maintaining the overall health of our websites.
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Hanna Tunnel
Operations Manager
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Paula Helena Kuklane
Operations Specialist
Marketing
Developing and implementing strategies to promote brand awareness and reach new businesses by showcasing a better solution for LEI management.
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Kristen Jaanus
Marketing Manager
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Raili Tõniste
Digital Marketing Specialist
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Lisett Marii Tartes
Content Manager
IT
Building and maintaining the LEIAdmin website, advanced internal systems and industry-leading automated integrations for LEI creation and management.
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Kaarel Elissaar
CTO
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Mihkel Mägi
Senior developer
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Paul Nestor
Front-end developer
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Juhani Christian Moilanen
Back-end developer
Customer Support
Supporting our customers from start to end for a smooth and efficient experience.
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Joonas Männik
Customer Service Manager
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Õnne Tera
Customer Service Specialist
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Triin Rohtla
Customer Service Specialist
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Stella Tamm
Customer Service Specialist