Our story

We are a tech company with a strong focus on customer experience and customer care. Our main service is guiding people through the world of Legal Entity Identifiers (LEIs). We have been helping legal entities apply for new LEI codes or transfer and renew existing LEI codes since early 2018.

Our goal is to make the LEI registration process simple, automated, fast and affordable. We offer localised, 7 days a week customer service in 35 countries and support over 200 legal jurisdictions. We will assist you with every question and through every step of the process.


The unified goal of our business development team is to continuously improve service experience for our customers.

  • Toomas Pavelson

    Co-Founder / CEO

  • Timo Vikson

    Co-Founder / CIO

  • Taimar Pärtel


  • Gregori Tartes

    Partnership Manager

  • Killu Aavik


  • Riina Maltsaar

    Chief Accountant

  • Sten Konsberg



Ensuring all systems run smoothly on the operational side, and maintaining the overall health of our websites.

  • Hanna Tunnel

    Operations Manager

  • Paula Helena Kuklane

    Operations Specialist

  • Anne Nestor

    Operations Specialist


Developing and implementing strategies to promote brand awareness and reach new businesses by showcasing a better solution for LEI management.

  • Kristen Jaanus

    Marketing Manager

  • Raili Tõniste

    Digital Marketing Specialist

  • Lisett Marii Tartes

    Content Manager


Building and maintaining the LEIAdmin website, advanced internal systems and industry-leading automated integrations for LEI creation and management.

  • Kaarel Elissaar


  • Mihkel Mägi

    Senior developer

  • Paul Nestor

    Front-end developer

  • Juhani Christian Moilanen

    Back-end developer

Customer Support

Supporting our customers from start to end for a smooth and efficient experience.

  • Joonas Männik

    Customer Service Manager

  • Õnne Tera

    Customer Service Specialist

  • Triin Rohtla

    Customer Service Specialist

  • Stella Tamm

    Customer Service Specialist

  • Grete Toomsalu

    Customer Service Specialist

  • Liis Teppe

    Customer Service Specialist

  • Elisabeth Laamann

    Customer Service Specialist